The tarent innovation compass
It’s a sad truth that, despite high investments, a profound understanding of the specialist field involved, and intensive preparation, most new products and services are commercial failures.
In specific terms, the problem lies not in a lack of expertise or ideas, but rather in a lack of resources – usually either time or money. To ensure that you can utilize your team’s skills as efficiently as possible, we have therefore developed the “innovation compass.” It shows which issue in your particular situation is the most important for successfully establishing your product. With the tool, your idea goes through three phases of maturity, each building on the previous one.