Workshop: Lean Startup

Lean Startup

By means of a simple, three-step process – build, measure, learn – lean startup gives companies the opportunity to establish a new way of working and development featuring continuous product improvement, faster feedback cycles, and higher levels of personal ownership.


When developing innovative services and products, lots of money and a perfect plan are often not the key factors for success. Instead, participants in our lean startup seminar learn how new (digital) services and products can be designed in a rapid, lean way while taking customer feedback into account – even without a large investment. Working in teams within the workshop, they become familiar with the lean startup process and appropriate exercises, which they can then directly apply to their own challenges. At the end of the seminar, the group leaves with a validated idea – either in the form of a minimum viable product or a draft business model, depending on their particular requirements. If desired, the lean startup seminar can be combined with the design thinking workshop.


Benefits for the client
When using the lean startup steps, businesses benefit particularly from the rapid feedback cycles and the associated learning processes. Investments in inappropriate solutions are avoided. Appropriate solutions are validated and improved step by step with users, thereby facilitating the right “product-market fit.” The associated business model is also checked and adapted piece by piece.


At the beginning of the workshop, the participants are given an introduction to feedback-oriented product development and Eric Ries’s lean startup methodology. The participants then learn about the three-stage process:



  • Form hypotheses and conduct problem-focused interviews
  • Introduction to prototyping and “pretotyping”
  • Problem-solution fit
  • Understand and develop business models based on customer segments, “jobs to be done,” and value propositions



  • Evaluation criteria
  • Test options based on the lean startup model
  • Fundamentals of the minimum viable product (MVP) model



  • Constructively deal with feedback on the solution
  • Validate the product-market fit
  • Pivot as appropriate
  • Improve the business model and minimum viable product
  • Scale business models


Corinna Voß
Agile Remote Coach


Expert in the fields of:
DT coaching, facilitation, innovation, New Work, customer centricity, agile practices

Target audience

This workshop is aimed at:
• teams from areas such as product and service development, business development, and innovation management
• product owners and project managers
• software development or Scrum teams

Objectives achieved

By the end of the training, participants will have…
• become familiar with the lean startup process including the “Build,” “Measure,” and “Learn” elements along with the associated tools and exercises.
• gained familiarity with basic concepts such as pivoting, product-market fit, hypothesis formation and verification, minimum viable product, and the lean canvas.
• learned how product and service development can be implemented quickly while taking into account customer feedback.
• recognized that the lean startup model is based on a culture of rapid failure, learning, and continuous improvement.

Outline information

Duration: 2 days
Workshop in: German or English
Max. number of participants: 18
Location: Bonn or, if preferred, on your premises


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