“Kai Ebenrett and his team enjoy taking new approaches and thinking ‘outside the box.’ They have supported us from the very beginning as we’ve grown to become Germany’s leading cross-channel DIY retailer.”
Torsten Hamper, CTO Cross Channel, toom Baumarkt GmbH
The toom chain of DIY stores appeals to customers thanks to the wide selection and direct availability of its products. This is a fact of particular importance, as products that purchased from a DIY store are generally also needed at short notice. In addition, these are also items that people prefer to buy locally rather than online due to their size or weight. In order to optimize the DIY store shopping experience for its customers, toom was eager to utilize a cross-channel platform. By doing this, it wanted to move the local DIY store into online world. The company therefore approached us at tarent with the aim of developing a “click & collect” functionality based on a completely new, digital platform.
With more than 330 stores in its network, a workforce of 15,500, and gross sales of over 2.6 billion euros, toom is one of the leading retailers in the German DIY sector. This company is part of the REWE Group, one of the leading retail and tourism groups in Germany and Europe. On a regular basis, toom is ranked first for customer satisfaction in surveys and has even been awarded the distinction of being the Germany’s most sustainable DIY store. In July 2020, the toom online shop – a key element in this success story – was awarded the title of “best online shop” in the DIY store sector. toom’s digital orientation complements its customer-oriented corporate structure, which represents a significant point of differentiation from the DIY chain’s competitors.
Torsten Hamper
CTO Cross Channel
toom Baumarkt GmbH
When we initiated our Cross-Channel project in 2016, we became aware of tarent solutions GmbH thanks to the recommendation of our sister company REWE digital. Ever since then, our cooperation with tarent solutions GmbH has been characterized by deep levels of trust, commitment, and quality. Kai Ebenrett and his team enjoy taking new approaches and thinking “outside the box.” They have supported us from the very beginning as we’ve grown to become Germany’s leading cross-channel DIY retailer. My colleagues and I look forward to cooperating with tarent over the coming years and the new, exciting topics that lie ahead of us.
Kai Ebenrett
Chief Business Development Officer
tarent solutions GmbH
By working with toom Baumarkt GmbH as our client, we were quickly able to plan out a complex IT project in a very agile and highly professional environment. We were able to implement all requirements and achieve all of the milestones within the allocated time. Despite strong pressure on the project, we were able to guarantee a highly efficient and goal-oriented mode of cooperation. Significantly, everyone also involved enjoyed working together. For the software developers in particular, the project really stood out, as they were able to use the latest technologies and learned a great deal. In addition to the highly interesting software development process, collaborating with a large number of players was particularly exciting for us. From planning to logistics, product manufacturing and marketing to the enterprise back-end, all of those involved in communicating with one another were very competent and decisive. This gave us a great insight into the process-related structures used by such an impressive company as toom Baumarkt GmbH.
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