The aim of the project was to create an online platform for the rental of vehicles. In particular, smive wanted to work with tarent to create a minimum viable product (MVP) in the shortest possible time for the purpose of validating its product idea on the market.
With smive, Bank11 aimed to provide automobile dealerships with an offering they could use to expand their business model and win new customers. The plan was to involve the participating dealerships in such a way that they themselves would become subscription providers without incurring any programming or set-up costs.
New products, whether for external clients or internal users, are never created in a vacuum. In most cases, the client already has an idea. As an IT service provider, we first need to understand this. If necessary, we can also help you narrow down your ideas. While we enjoy helping our clients to develop their ideas, more often than not there will be an incredible amount of creativity and ideas to sort through and to focus so that visible results can then be produced quickly.
We start development with a Scrum team in order to initiate the process in a dynamic way with as little time spent on coordination as possible. Thanks to the prototype, the team will already know exactly what to look out for during the development process. If the MVP is too large for a single team, the team can be subdivided as necessary so that the technical and architectural knowledge is distributed appropriately.
The first version of your product idea becomes a tangible reality. It’s now time to test the product with users and learn which features are the most important ones to be added next. If required for the subsequent road map, the capacity of the development team can initially be reduced again.
In the product vision phase, we will have jointly defined the business model and simulated how the number of users will need to evolve in order for the product to succeed. We can now start with a data-driven refinement of the business model and software to make the product successful.
Could the MVP be used to validate which functions users need and how the product should be promoted? Can the product be further expanded or adapted for other target audiences? At this stage, we will have already started to plan the handover to the internal IT team. After all, it’s your product and so it shouldn’t be reliant on us. Depending on the backlog, our development capacity can be scaled up or down.
If users do not accept the product in the expected way, a decision must now be made as to how the findings can be used. It might be possible to utilize the assets created for another target audience or monetize them for another use case with only minor adjustments. One thing is certain, however: Thanks to the data-driven approach adopted, we will definitely know more than we did before. No one can guarantee a successful product, at least in the first iteration. However, it’s certain that we will have collectively learned about your target audience’s needs and how they can be addressed.
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